PSFK Conference New York

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Agenda

MORNING

8.00 – Registration & Coffee

8.30 – Welcome Speech – Piers Fawkes, PSFK

8.45 - Presentation: Tomorrow’s Media Today – Elizabeth Spiers (Dead Horse Media)
What are the key developments in media publishing in terms of genre, format and functionality? What should we be reading, watching, interacting with?
Sponsor: Feedburner

9.15 - Presentation: A Whole New World – David Rosenberg (JWT)
What is driving the widespread adoption of video gaming and online worlds? What cultural shift is video gaming defining?

9.45 Panel: Eco-Shift or Greenwash? – Tamara Giltsoff (OZO Car)
Brands and organizations seem to be taking up the call to ‘get green’ – but how much of this is misleading posturing?
Panelists: Marc Alt (MAP), Jill Fehrenbacher (Inhabitat), tbc, tbc

Coffee - sponsored by Wert & Company Executive Search

10.45 Presentation: The Perfect Storm - Allan Chochinov (Core77)
Has the ability of the web to share ideas forced a sudden shift towards the consumption of the idea of a product rather than a product itself? How does this impact design and product development?

11.15 Interview: Inspiration From Commercial Art – Wendy Dembo
How do artists use their inspiration to develop commercial art for brands and their agencies. Wendy Dembo interview leading artists Scott Campbell and Lauren Rosenwald.

11.50 Panel: Got Trends, What Now? - Florian Peters (CScout)
A world of information and ideas is at our fingertips, but what do we do with it all? How do we gather useful data to produce rigorous, actionable insights?
Panelists: Grant McCracken (MIT), Simon Sinek (Sinek Partners), Steve Hardwick (StrawberryFrog)

12.30 Lunch (Supplied) & User Generated Content Showreel

AFTERNOON SESSION

1.15 Presentation: Brand As Activity – Kevin Slavin (AreaCode)
Motivating consumers to engage in your project with a higher pulse, a little perspiration and a jolt of adrenalin.

1.45 Presentation: Brand As Experience – George Murphy (Fitch)
Creating environments to develop valuable interaction between consumers and brands.

2.15 Presentation: Brand As Innovation – Rony Zibara (Fahrenheit-212)
Developing great products based on great insights, not mediocre products based on legacy.
Sponsor: Fred Water

2.45 Panel: Urban Spam or Great Idea
Where do we draw the line between marketing nuisance and entertaining messaging?
Panel: Floyd Hayes (Cunning), Kacy Coll (Naked), Darren Paul (Night Agency), Drew Neisser (Renegade)

3.30 Coffee - sponsored by Wert & Company Executive Search

3.45 Presentation: Brand As Host – Doug Jaeger (The Happy Corp)
Producing entertainment for the consumer where the brand is the star.

4.15 Panel: Media As Creative Agency – George Parker
Does the modern media title threaten the creative agency by offering innovative solutions that the agency can’t conceive?
Panel: Peter Rojas (Engadget), Scott Witt (Droga5/Denuo), Sascha Lewis (Flavorpill), John Lee (Theme)
Sponsor: Federated Media

5.00 Presentation: Brand New World – Mike Byrne (Anomaly)
Advertising is landfill, we need to create ways to plant seeds and grow life instead.

5.30 Close - Piers Fawkes (PSFK)
Short wrap up and raffle draw.

Pub (not supplied :)

(speakers & agenda subject to change)

Speakers

Marc Alt of MAP
Mike Byrne of Anomaly
Scott Campbell
Kacy Coll of Naked
Wendy Dembo
Jill Fehrenbacher of Inhabitat
Doug Jaeger of TheHappyCorp
John Lee of Theme Magazine
Floyd Hayes of Cunning
Grant McCracken
Sascha Lewis of Flavorpill
George Murphy of Fitch
George Parker
Peter Rojas of Engadget
David Rosenberg of JWT
Lauren Rosenwald
Elizabeth Spiers of Dead Horse Media
Ken Rother of Treehugger
Kevin Slavin of AreaCode
Scott Witt of Droga5
Simon Sinek of Sinek Partners
Steve Hardwick of StawberryFrog
Rony Zibara of Fahrenheit 212

Conference Sponsors

Key Sponsors:

Anomaly
Cinemedia
HP

Item Sponsors:

Federated Media
Feedburner
Fred
Renegade
Wert Executive Recruitment

Confirmed Press Attendance

Advertising Age
Business Week
CNBC World
CNET News
Marketing Vox
Media Post
Wired

INFO: AMERICAN EXPRESS CORPORATE CARDS

Our system does not take AMEX Coporate. Apologies. Email sales@psfk.com and we'll hit you with a link as soon as we get an alternative organized

Attendees

Job Title    Company
Senior Account
Executive    Rubenstein Comms
Senior Strategic
Consultant    Henley Centre Headlight Vision
CEO    CScout
Head of Trojan
Records    Sanctuary Records
Executive Creative
Director    Lowe New York
Creative Director    Lowe New York
Managing Director    Lowe New York
Copywriter    Lowe New York
Creative Director    Lowe New York
Assistant Producer    Lowe New York
Creative Director    Lowe New York
Art Director    Lowe New York
Copywriter    Lowe New York
Art Director    Lowe New York
Creative Assistant    Lowe New York
Production Assistant    Lowe New York
PM    D/R Added Value
Strategic Consultant /
US Editor of D_Code    Henley Centre Headlight Vision
Assistant Editor    WGSN
Director of Creative
Technology    MMB
Associate Creative
Director    MMB
Director, Generator    MTV Networks
Senior Director of
Marketing    Harrison & Shriftman
VP Marketing    Major League Gaming
CEO    UrbanDaddy
Writer / Researcher    cscout
Sr Strategic Planner    Wieden + Kennedy
Brand Planner    Kaiser Permanente
Associate Strategist    Redscout
VP    SS+K
Partner    Stir Ventures
Vice President    Ruder Finn
owner    tomboy films
Partner/Executive
Producer    Superfad
Executive V.P.    Ogilvy & Mather Worldwide
MBA Marketing & Global Management   
Founder    Skyelab
Research Manager    Ruder Finn
Director, Integrated
services    Deep Focus
Director of Brand
Design    Trumpet
Connection Planner    Trumpet
VP Marketing    wis.dm
Vice President    SS+K
Associate    SS+K
Marketing Consultant
& Anthropologist
Art Director    McGarryBowen
Analyst    Vardon Capital Management, LLC
strategic planner    TBWA\CHIAT\DAY
planning director    TBWA\CHIAT\DAY
strategic planner    TBWA\CHIAT\DAY
SVP, One to One
Marketing Solutions    Arc Worldwide
VP, Director of
Database Marketing    Arc Worldwide
Principal    Skaggs
CP&R Director    Diageo
Senior Designer    gif+d
Director of Marketing    Associated Content
Global Partnerships    Nokia
Brand Strategist    KBP
Producer    Imagination
brand strategist    kbp
Director of Marketing
Fine Fragrance    Takasago
Creative Trends
Manager    Takasago
Brand planning director KBP
Managing Director    Bernstein & Andriulli
Senior Vice President    D/R Added Value
President    Reach Advisors
Brand Strategy    Project 2050
Global AD    Momentum Worldwide
engagement strategy
director    kbp
marketing assistant    Wis.dm
Lighting Designer    zeroLUX
Trend Analyst    Faith Popcorn's BrainReserve
Senior Planner    R/GA
svp marketing
& creative    broadstreet
Alchemist    Pheezy Communications
president    flowerpetal.com
tbc    ddb
tbc    ddb
planner    Independent
Director of Marketing    5g, Inc.
Insights & Analysis
Consultant    Communispace
Insights & Analysis
Consultant    Communispace
Insights and Analysis    Communispace
Product Adoption
Strategist    Microsoft
Associate Creative
Director    Ogilvy
VP, Marketing    Ogilvy Public Relations
Freelance Strategist    Self-employed
Director Planning    CSS Industries
VP/Emerging
Channels    Digitas
Chairwoman    Flavored Layers
Art Director    The Brooklyn Brothers
Chief Cookie Evangelist
    Crummy Brothers
Strategic Planner    PHD US
Director, Programs &
Research    Promotion Marketing Association, Inc.
Principal    Abstract Dynamics
Vice President Market Intelligence    Upshot
Strategic Planner    PHD US
Planning Director    PHD US
CTO    Artific Industries
Account Manager    TippingSprung
Strategic Planner    PHD US
Experience Planner    Publicis Dialog
Head of Knowledge    PHD US
Digital Strategist    JWT
Director of Trends &
Research    Fleishman-Hillard
A.D., Strategic
Planning    PHD US
Project Director    Seed Strategy, Inc.
vp innovation    ek success
Design Strategist    We {Know}, You {Don't}!* LLC
Marketing
Assistant    Wis.dm
Creative    Ogilvy
Strategist    What's Next Blog
Strategic Planner    TBWA\CHIAT\DAY
Strategic Planner    TBWA\CHIAT\DAY
Planning Director    TBWA\CHIAT\DAY
Insights & Context Planner    Burrell
Management
Supervisor    Bodden Partners
Vice Chairman    Bodden Partners